According to Charles Duhigg’s recanting of the scientific research, lousy habits can’t be eradicated. But they can be replaced. The cycle he describes rings true: Cue –> Routine –> Reward. Take the same cue, change up the routine and keep the reward. Fuel the cycle over and over again with Cravings.

Duhigg includes examples drawn from football, AA, the manufacturing floor and Olympic swimming, to name a few. I love the notion of Keystone habits that are, or can be, engrained in organizations and from which group values emerge.

Just do it just got easier.